Logic, Rolls Royce and Goodwood

The historic house and legendary luxury car manufacturer collaborate on improving their shared home.

Rolls-Royce Motor Cars and Goodwood Estate are names that exude luxury, heritage, and meticulous craftsmanship. But there’s another aspect that adds depth to their illustrious and intertwined personas: a commitment to environmental sustainability. Their recent feat? The debut of a highly specialised Logic MSH420 Wild Seed Harvester that just wrapped up its first season at the historic Goodwood Estate in West Sussex.

Purchased in 2022, the unique Logic MSH Wild Seed Harvester reflects the long-standing environmental partnership between Rolls-Royce and the Duke of Richmond’s Goodwood Estate—a relationship that spans over two decades.
Built entirely in the UK, the Logic MSH420 represents technology meeting sustainability. Hitched to a small tractor or an all-terrain vehicle, it elegantly sweeps through the pasture, collecting seeds from indigenous grasses and wildflowers.

Regarding its productivity, the 1.2m (4 ft) wide machine has the capability to harvest around eight acres a day, depending on the density of the greenery. That’s a significant upgrade in efficiency compared to traditional hand-harvesting methods. May, June, and August were buzzing with activity as the harvester traversed different locations across the estate, known for championing organic and sustainable farming practices.

But what happens to the collected seeds? Once dried, these wildflower seeds will be dispersed across existing meadows, aiming to increase the current 49 plant species to over 100. Rather than simply being beautiful, these wildflowers will be the unsung heroes of biodiversity. They attract pollinators like bees and butterflies, improve soil quality, and reduce water pollution by minimizing nutrient runoff.

Andrew Ball, the Head of Corporate Relations & Heritage at Rolls-Royce Motor Cars, summed it up perfectly: “It’s wonderful to see the difference the Logic Harvester is already making to the vital work of maintaining and improving our local wildflower populations.” This initiative is in line with Rolls-Royce’s broader conservation activities, which include maintaining a Wildlife Garden and the esteemed Goodwood Apiary, as well as planting over 20,000 trees in the area. As a result, the most desirable and luxurious cars in the world come from a home that inspires with its beauty and innovation towards sustainability.

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